Meghan Markle is celebrating another explosive win with her lifestyle brand As Ever, as her latest product restock sold out within hours—proving once again that her business savvy is no fluke.
On Friday, the Duchess of Sussex’s second product drop featuring artisanal teas, flower sprinkles, gourmet spreads, and her very first alcoholic offering went live—and fans rushed in to clear the shelves.
Within an hour, the As Ever inventory was wiped clean, prompting a jubilant Meghan to thank her supporters in a video that’s already going viral on social media.
“We spent so much time making sure we had so much more inventory,” Meghan said, smiling in a short clip posted to Instagram. “That’s why we took the time—and you guys are doing it again!”
Clearly thrilled by the overwhelming demand, she added, “We’re nearly sold out on everything, and I can’t believe it. Even the flower sprinkles we overstocked are almost gone!”
The Duchess posted the celebratory message on her personal Instagram account as well, captioning it, “Sip sip hooray!” alongside a sun emoji—while As Ever’s official page declared, “Cheers, dears! We sold out… again!”
Meghan’s growing lifestyle empire continues to build momentum, and Friday’s restock showed just how strong her brand appeal remains despite the royal drama that continues to swirl around her.
The latest drop included two brand-new gourmet additions: a tangy apricot spread and fragrant orange blossom honey. Both items were gone within minutes of launch.
Returning favorites also included herbal hibiscus tea, lemon ginger and peppermint teas, flower sprinkles, crepe baking mix, and her fan-favorite shortbread cookie mix.
But what really grabbed headlines this time was As Ever’s first foray into alcoholic beverages—with the launch of a chic Napa Valley rosé that’s already drawing rave reviews.
The rosé is described as having “soft notes of stone fruit, gentle minerality, and a lasting finish,” and was timed perfectly for the summer season. It’s the Duchess’s first step into wine, and it’s already being seen as a game-changer for her brand.
Critics may have doubted her at the beginning, but Meghan is now proving she’s more than just a royal runaway—she’s a smart entrepreneur with serious marketing chops.
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According to insiders, the As Ever team had significantly increased production after the first sell-out earlier this year—but even that wasn’t enough to keep up with Friday’s demand.
Fans of the brand are now clamoring for a third restock and demanding international shipping, with many products currently available only within the U.S.
Meghan’s fans say the brand reflects her personal taste and values—organic ingredients, small-batch goods, and a sense of down-to-earth luxury. It’s modern California chic, with a sprinkle of royal sparkle.
This business milestone comes at a critical time for Meghan, who’s been under scrutiny for her public appearances, Netflix projects, and media ventures. But this latest success story seems to be silencing the critics—at least for now.
Sources close to Meghan say she’s been deeply involved in every aspect of the brand, from flavor development to packaging to marketing strategy.
“She really treats this like her baby,” one insider revealed. “She’s hands-on with everything, and this kind of result just proves she knows her audience.”
With As Ever flying off shelves and more drops rumored to be in the pipeline—including a potential lifestyle book and global expansion—Meghan Markle is clearly just getting started.
And if this restock is any indication, she may be laughing all the way to the bank—glass of rosé in hand.
