Meghan Markle’s highly anticipated return to Instagram has stirred both excitement and curiosity. After a years-long hiatus, the Duchess of Sussex made her social media comeback with a short video marking the New Year and a teaser for her upcoming Netflix series, With Love, Meghan.
Yet, despite the fanfare, one detail caught followers off guard—comments on her posts are disabled, a decision that has fueled speculation about her underlying concerns.
In her debut post, Meghan shared a lighthearted video of herself writing “2025” in the sand, signaling a fresh start.
This was soon followed by a teaser of her Netflix project, set to premiere on January 15. While the posts garnered significant attention, fans were left unable to share their thoughts due to the disabled comments section.
Critics and commentators noted the irony of this choice, particularly as Meghan is promoting her personal brand and forthcoming ventures.
Disabling comments, they argue, limits direct interaction with her growing audience and diminishes the fan engagement crucial for social media success.
Meghan’s decision could stem from her turbulent relationship with online platforms. In 2020, during an appearance on the Teenager Therapy podcast, she revealed the immense emotional toll of being labeled “the most trolled person in the world” the previous year.
“I don’t care if you’re 15 or 25,” Meghan said. “If people are saying things about you that aren’t true, what that does to your mental and emotional health is so damaging.”
The Duchess has previously opened up about the hostile online environment she endured, which included threats and abusive messages.
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In her 2022 Netflix documentary, Harry & Meghan, she tearfully recounted reading disturbing comments about her safety in her home security manual.
Meghan’s choice to disable comments reflects a deliberate attempt to balance the publicity she needs for her new ventures with a protective stance on her mental well-being.
While social media platforms are vital for modern-day branding, they also expose users—especially high-profile individuals—to criticism and negativity.
By taking control of her Instagram environment, Meghan may be signaling a boundary, ensuring her platform remains a space where she dictates the narrative without interference from detractors.
The return to Instagram is just the beginning of what promises to be a busy year for the Duchess. With Love, Meghan, her Netflix show, is highly anticipated, and many are eager to see how she will use her renewed online presence to amplify its promotion.
For now, Meghan’s calculated approach to social media showcases her effort to reclaim agency over her public image while safeguarding her mental health.
Whether this strategy will evolve as she engages with her audience remains to be seen, but one thing is clear—Meghan is determined to forge her own path, on her own terms.
