Meghan Markle is working around the clock as she prepares for the highly anticipated launch of her lifestyle brand As Ever and her upcoming Netflix series With Love, Meghan. However, behind the polished branding and celebrity endorsements, the Duchess of Sussex has faced unexpected challenges that nearly derailed her plans.
Initially, Meghan introduced her brand under the name American Riviera Orchard in March 2024, instantly capturing the attention of Hollywood elites.
Celebrities like Mindy Kaling, Kris Jenner, and Abigail Spencer received exclusive bottles of strawberry jam with the brand’s logo, sharing their excitement on social media. The buzz made it seem like Meghan had struck gold, but behind the scenes, things were far more complicated.
In an exclusive interview with People Magazine, published on March 3, 2025, Meghan opened up about the difficulties she faced, particularly during the rebranding process. She admitted that legal roadblocks forced her to rethink the entire business, revealing that securing the trademark was far more complicated than she anticipated.
“There are tons of twists and turns—even with the name,” Meghan confessed. “I was figuring it out in real time.” The decision to rebrand the company as As Ever was not part of the original plan, but rather a necessity after facing unexpected hurdles.
Trademarking issues have long plagued celebrity entrepreneurs, but for Meghan, the pressure was even greater. Given her royal ties and high-profile status, every move she made was scrutinized, making the process even more difficult. She acknowledged the struggles, saying, “I appreciate everyone who gave me the grace to make mistakes and figure it out. It’s a learning curve.”
Despite the setbacks, Meghan remains determined to make As Ever a success. Unlike her previous projects with Prince Harry—such as their explosive Harry & Meghan docuseries—this new venture is taking a completely different direction. The Duchess has made it clear that her new Netflix show With Love, Meghan, premiering on March 4, 2025, will have no connection to the royal family drama that has followed her for years.
Instead, With Love, Meghan will focus on her personal passions, including cooking, home decorating, and entertaining. Meghan wants the series to reflect her true self—beyond the headlines and controversies. However, some royal experts believe this move is strategic, allowing her to distance herself from the backlash she has faced in recent years.
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While Meghan’s Netflix project is set to air next month, her lifestyle brand remains in limbo. Although she has promised a Spring 2025 launch, no official date has been confirmed for As Ever. Some insiders suggest that the delays may be linked to unresolved business matters, while others speculate that Meghan is waiting for the perfect moment to make a splash.
Either way, the rebranding process has been a reality check for the Duchess, who has had to navigate the unpredictable world of business ownership while still carrying the weight of public scrutiny.
Unlike her previous Hollywood endeavors, which were heavily backed by big-name companies, As Ever is a solo venture—meaning any mistakes fall squarely on her shoulders.
Despite the challenges, Meghan is pushing forward with unwavering confidence. She believes that As Ever has the potential to become a lifestyle empire, competing with brands like Gwyneth Paltrow’s Goop and Martha Stewart’s home collection. However, only time will tell whether her rebranded vision will resonate with consumers.
For now, all eyes are on March 4, when With Love, Meghan makes its Netflix debut. If the show is a hit, it could set the stage for As Ever’s grand entrance. But if it fails to capture public interest, Meghan’s brand could face even more setbacks.
With the stakes higher than ever, Meghan Markle is taking a calculated risk—one that could either cement her status as a successful entrepreneur or add to the list of challenges she has faced since leaving the royal family.
