It seems like a digital divide is forming within the British Royal Family and at the center of it are Prince William and Princess Kate. The future king and queen are making waves online, and not everyone at the Palace is reportedly thrilled about it.
As per a new report from GB News, a striking difference is emerging between the social media strategies of King Charles and Queen Camilla versus those of Prince William and Princess Kate. The younger royals appear increasingly comfortable with the digital spotlight, while the senior royals are sticking to tradition.
Royal author Gareth Russell shed light on this evolving dynamic, explaining how the generational gap is playing a major role in shaping how each branch of the royal family communicates with the public.
According to Russell, the contrast isn’t surprising. “You could potentially see a difference between the way Buckingham Palace and Kensington Palace approach things simply because there’s a generational gap there,” he noted.
Kensington Palace the official residence and office of Prince William and Princess Kate — has been ramping up its online presence, particularly through Instagram and YouTube, with more behind-the-scenes content and casual updates.
This is in stark contrast to the more measured and formal tone taken by Buckingham Palace under the reign of King Charles and Queen Camilla. The older generation appears to prefer the tried-and-tested methods of official statements and traditional media coverage.
However, there’s speculation that the recent digital boost from William and Kate could be in response to outside influence — namely Meghan Markle. The Duchess of Sussex recently launched a new Instagram account as part of her lifestyle brand American Riviera Orchard, marking her return to the platform after a years-long absence.
Despite the timing, Russell insists the shift in royal social media habits predates Meghan’s Instagram comeback. “We’ve actually already seen them start to do slightly more public engagements before the Duchess of Sussex’s profile became active,” he clarified.
Still, the optics are hard to ignore. Meghan’s online presence has already racked up headlines and attention globally, putting pressure on the royals still working within the system. With nearly every move of the Sussexes scrutinized or applauded by fans, the rest of the family seems determined not to be left behind.
Read More: Prince Harry’s Explosive New Claim Stuns the Royals and Sparks Backlash
Yet, Russell made it clear that the Royal Family’s digital approach won’t be dictated by Meghan or any outside influence. “The Palaces here will continue business as usual,” he said, reiterating that their approach is grounded in long-term planning, not reactionary decisions.
Insiders note that Prince William and Princess Kate’s social media strategy is part of a broader modernization effort. With the next generation stepping into more prominent roles, there’s a conscious effort to make the monarchy feel more relatable, especially to younger audiences.
Meanwhile, King Charles and Queen Camilla remain steadfast in their more conservative communication style. While they’ve embraced some elements of digital media, their social platforms are far more formal, prioritizing ceremonial moments and official events.
This divergence in tone has sparked quiet tension behind Palace doors, according to sources. Some royal watchers believe the monarchy risks appearing fractured when different branches project vastly different public images.
As the digital age continues to evolve, the Royal Family’s internal balancing act between tradition and transformation becomes even more apparent. And with William and Kate leading the charge online, questions about the monarchy’s future branding strategy are now front and center.
For now, the Waleses seem to be winning the internet. But whether this online dominance causes deeper rifts behind the scenes or eventually pulls the monarchy in a new direction remains to be seen.
