ChatGPT Faces User Decline as Seasonal Trends Impact Adoption

Picture Source: GettyImages

Recent data suggests that ChatGPT, the popular language model developed by OpenAI, experienced a decline in user traffic for the first time. According to estimates from web analytics firm Similarweb, ChatGPT’s website traffic decreased by 9.7% in June, with a steeper decline of 10.3% in the United States. The number of unique visitors also fell by 5.7% compared to the previous month. This unexpected downturn has prompted discussions among experts and analysts regarding the possible reasons behind this decline.

Seasonality and Summer Break:

Francois Chollet, a software engineer and AI researcher at Google, believes that the decrease in ChatGPT’s user base can be attributed to seasonal factors, particularly the summer break. Chollet suggests that instead of using ChatGPT for educational purposes, students are likely engaging in leisure activities such as playing Minecraft or enjoying outdoor pursuits during their vacations. He points to declining search interest in ChatGPT compared to the increasing popularity of Minecraft as evidence of this shift.

Homework Assistance as a Common Use Case:

One of the primary use cases for ChatGPT is assisting students with their homework. Sam Gilbert, a data scientist and author, has found that queries such as “ChatGPT essay,” “ChatGPT math,” and “ChatGPT history” are among the most prominent types of Google searches related to ChatGPT, second only to job application-related searches. With the onset of summer break, the reduction in student usage for English or algebra homework could explain the decline in ChatGPT traffic and interest.

Comparisons to Television and Internet Adoption:

The decline in ChatGPT usage during the summer months draws parallels to the bygone era of television when networks aired reruns or paused new episodes during school vacations. However, Chollet dismisses direct comparisons to television, emphasizing that internet usage generally does not follow a seasonal pattern. He highlights that seasonality trends typically affect mature apps rather than those in the midst of a boom. Chollet points out that internet adoption and the popularity of platforms like Facebook did not pause during summer breaks, suggesting that ChatGPT’s decline may indicate a stagnation in adoption.

Implications for ChatGPT:

The observed decline in ChatGPT’s user base raises questions about its future growth and adoption. While the increase in Minecraft-related searches may not provide conclusive evidence, Chollet argues that if ChatGPT’s slowdown is indeed due to seasonal factors, it indicates that the model might not have experienced a significant boom in the first place. This situation highlights the need for further analysis and understanding of user behavior to ensure sustained usage and growth of AI-driven platforms like ChatGPT.


As ChatGPT experiences a decline in user traffic, experts suggest that seasonal trends, specifically the summer break, may be a contributing factor. With students shifting their focus away from educational activities during vacations, the usage of ChatGPT for homework assistance has likely decreased. However, it remains to be seen whether this decline is a temporary setback or a sign of stagnation in ChatGPT’s adoption. OpenAI has yet to comment on the situation, leaving room for further speculation and analysis within the AI community.