Kylie Jenner is once again at the center of controversy, with social media users accusing the makeup mogul of appropriating designs from other brands for her latest Kylie Cosmetics product. The 26-year-old reality star and beauty entrepreneur recently unveiled a new product on her Instagram, which has sparked a heated debate among her followers and critics alike.
On Tuesday, Jenner posted a sultry photo on Instagram, where she modeled a skin-toned bandeau top, showing off her toned midriff while holding the latest addition to Kylie Cosmetics—the Skin Tint Blurring Elixir.
In her caption, she enthusiastically announced the product’s release, writing, “My skin tint blurring elixir is now available at @ultabeauty stores nationwide. 24 shades of our weightless formula that looks and feels like skin and lasts all day. I hope you guys love.”
While the post received a significant amount of praise from her loyal fans, many others were quick to call out Jenner for what they perceived as yet another instance of her copying designs from other brands. Critics flooded the comments section, accusing Jenner of “stealing” ideas and merely repackaging them under her own brand.
One follower voiced their frustration, commenting, “Constantly stealing ideas from other brands and putting it in your own little packaging.” Another echoed this sentiment, saying, “Thank you for speaking up! A lot of people don’t know that the Kardashians steal other brands’ intellectual property.”
The accusations didn’t stop there. Another user questioned the originality of the product, asking, “Is this the same design that another company has already?” While these users did not specify which brand they believed Jenner had copied, several brands have been mentioned in the ongoing discussion, including Lisa Eldridge, Fenty Beauty by Rihanna, and Michael Truth. All of these brands offer products with designs and formulas that bear similarities to Jenner’s latest release.
This isn’t the first time Kylie Jenner has faced such allegations. Over the years, Jenner and her brand, Kylie Cosmetics, have been repeatedly accused of appropriating designs and concepts from other beauty brands. In 2017, indie makeup brand Sheree Cosmetics filed a lawsuit against Jenner, claiming that Kylie Cosmetics had copied its “Born to Sparkle” glitter eyeshadow. Although the lawsuit was later settled out of court, it added fuel to the fire of ongoing criticisms about the originality of Jenner’s brand.
Another high-profile incident occurred in 2018 when Jenner was accused of copying the packaging design of her concealer line from the beauty brand Tarte Cosmetics. The controversy sparked a widespread debate online, with many criticizing Jenner for allegedly exploiting the creativity of smaller brands to fuel her own empire.
Despite these recurring controversies, Jenner’s brand has continued to thrive, boasting a massive following and consistent sales. Her products are regularly sold out within minutes of release, and her brand remains a dominant force in the beauty industry. However, the persistent allegations of copying have cast a shadow over her business, raising questions about the ethics of her brand’s practices.
The latest accusations come at a time when consumers are increasingly aware of and vocal about issues of intellectual property and originality in the beauty industry. With social media platforms providing a space for these discussions to flourish, high-profile figures like Jenner are finding themselves under closer scrutiny than ever before.
As the backlash continues to unfold, it remains to be seen how Jenner and her team at Kylie Cosmetics will respond to the latest round of criticism. Will they address the accusations directly, or will they continue to focus on their brand’s success? Regardless of the outcome, the controversy serves as a reminder of the challenges that come with maintaining a global beauty empire in the age of social media and heightened consumer awareness.
