Meghan Markle Suffer Another Big Blow As Business Plans Take a New Turn

Meghan Markle has hit a major roadblock in her latest business venture, as her trademark request to sell clothing under her newly launched lifestyle brand, As Ever, has been rejected. According to British media reports, the rejection was due to the name’s similarity to an existing Chinese company, ASEVER, which is already operating in the fashion industry.

The As Ever brand, which was expected to include apparel and accessories, now faces a legal hurdle that could delay Meghan’s ambitious plans. Experts say that the trademark was denied because of potential confusion between the two names, making it unlikely that Meghan will be able to proceed with her original clothing line under As Ever.

Despite this setback, the Duchess of Sussex is not backing down. Reports suggest that she is now shifting her focus toward selling dried foodstuffs under the As Ever label, exploring a different market to establish her brand presence. This move aligns with her broader lifestyle brand ambitions, which reportedly include home goods, wellness products, and now, food items.

Sources claim that Meghan’s team initially attempted to include aprons in the trademark request, which could have tied into her planned culinary-themed products. However, after the rejection, they reportedly agreed to remove aprons from the application in an attempt to push the brand forward without further delays.

The news comes at a critical time for Meghan, as she is gearing up for the release of her highly anticipated Netflix series, With Love, Meghan. The show, set to debut soon, is expected to be a major part of her rebranding efforts, positioning her as a leading figure in the lifestyle and wellness industry.

Despite facing criticism over her brand’s direction, Meghan’s social media presence continues to grow. Her newly launched Instagram account, which was introduced alongside the As Ever brand, has already amassed over 2 million followers, giving her a powerful platform to promote her upcoming projects.

Royal experts believe that the trademark rejection could force Meghan to rethink her branding strategy, potentially leading her to consider alternative names or partnerships in the fashion industry. Some speculate that she may still push forward with a clothing line under a different label or seek legal avenues to challenge the trademark decision.

Meanwhile, Prince Harry has remained largely out of the spotlight regarding Meghan’s business ventures, focusing instead on his own projects, including the upcoming release of his Heart of Invictus documentary.

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However, insiders suggest that Meghan’s growing business aspirations could widen the professional divide between the Sussexes, as she becomes increasingly determined to carve out her own identity separate from Harry.

Industry analysts say that while the trademark rejection is a setback, it is not uncommon for celebrity brands to face legal challenges in their early stages. “Many high-profile entrepreneurs encounter these hurdles, especially when launching new trademarks in crowded industries,” a business expert told The Mirror. “Meghan will likely regroup, reassess, and find a way to move forward.”

The Duchess’ next steps will be crucial in determining whether As Ever can still become a successful lifestyle brand or if further changes will be needed to secure a foothold in the competitive market.

Given Meghan’s past ventures, including the now-defunct Archetypes podcast, critics argue that she must prove that As Ever is more than just another celebrity-backed brand.

Regardless of the trademark setback, Meghan’s determination to reinvent herself in the lifestyle space remains clear. With her Netflix series on the horizon and her Instagram following growing rapidly, she still has significant opportunities to establish As Ever as a recognizable brand in the industry.

For now, all eyes are on Meghan as she navigates this latest challenge and works to reshape her business strategy in the wake of the rejection. Whether As Ever will become a household name or another unrealized ambition remains to be seen.