Meghan Markle Mocked with Brutal New Nickname Over Wine Launch As Critics Call It a Royal Scam
Meghan Markle’s latest business venture is already making headlines—but not all the buzz is flattering. The Duchess of Sussex, who recently announced the launch of her own luxury line of wines under her lifestyle brand American Riviera Orchard, is now being slammed with a stinging new nickname: The Duchess of Fake Stock.
The brutal moniker comes courtesy of reputation crisis expert Eric Schiffer, who didn’t hold back during an interview with the Express. And his take on Meghan’s wine rollout? It’s less “cheers” and more “chaos.”
Schiffer took aim at what he predicts will be a major credibility crisis if Meghan’s rosé becomes another “impossible-to-buy” product. “If Meghan’s Napa rosé vanishes at 11 a.m., retailers will dub her the Duchess of Fake Stock,” he warned. “That means if July’s rosé is 404 at checkout, so is her brand’s credibility.”
The expert compared the potential for fast sellouts to shady marketing tactics used to drive hype—only to leave real customers empty-handed. And if history repeats itself with Meghan’s limited-edition jams and now her high-end wines, it could trigger a backlash her brand isn’t ready for.
“Another four-hour sell-out and shoppers will scream scam and toss the potential of buying a bottle in the dumpster fire,” Schiffer added.
The harsh commentary comes as Meghan attempts to rebrand herself beyond royal drama and carve out a lifestyle empire in the style of Martha Stewart or Gwyneth Paltrow. But critics argue her luxury line is already teetering on shaky ground—and the wine may be the tipping point.
Schiffer even took it a step further, saying, “If the cork pops faster than fans click, her brand looks like the royal Ponzi of pantry products.”
The scathing remarks are fueling a wave of online skepticism. Fans who have followed Meghan’s transition from royal duchess to California entrepreneur are divided—some love her entrepreneurial spirit, while others claim the brand is more about illusion than authenticity.
The issue isn’t just about the wine. It’s about exclusivity, transparency, and trust. With Meghan’s past products vanishing within hours and sparking frenzy on resale sites, many are beginning to question whether the scarcity is real—or calculated.
This latest jab comes as Meghan tries to reposition herself in the public eye. With Prince Harry focused on Invictus Games and international appearances, Meghan has taken the lead on their domestic brand—launching her return to social media, teasing new partnerships, and unveiling a glossy promotional video for American Riviera Orchard.
But while the visuals scream elegance and California cool, Schiffer says the marketing behind it might be headed toward a PR disaster.
Royal watchers say Meghan is walking a fine line—one misstep in product strategy could cement negative perceptions and hurt the brand long-term. The “Duchess of Fake Stock” label, though tongue-in-cheek, points to a larger problem: trust.
In a world where image is everything, and where authenticity drives consumer loyalty, Meghan may need to rethink how she balances luxury with accessibility. Because if buyers start to feel manipulated by limited supply tactics, the backlash could be brutal.
For now, the wine hasn’t officially hit shelves—but the criticism is already flowing. And if Meghan wants her lifestyle brand to age well, she’ll need more than clever packaging and royal buzz—she’ll need to prove she’s not just selling hype.
