David Beckham has surprised fans by stepping into an unexpected new venture that instantly drew comparisons to Meghan Markle. The former football legend showed off his latest hobby of making homemade jam, a move that reminded many of the Duchess of Sussex’s own luxury jam brand.
On Sunday, Victoria Beckham shared clips of her husband’s weekend project on Instagram Stories, leaving followers amused and intrigued. She revealed that David had been busy in the kitchen making jam from plums grown in their garden. Playfully teasing him, Victoria said, “So, we’ve had a weekend of cooking. Well, you have. I’ve been watching. You’ve been making lots of jam using the plums from our garden.”
In the short video, Victoria proudly displayed the jars that David had prepared, each with its own cheeky label, “David Beckjam.” The fun play on words quickly captured attention online, with fans praising the Beckhams for their lightheartedness and humor.
Victoria couldn’t resist poking fun at her husband, joking, “Look, he’s even got his little label machine out. David Beckjam 1, 2 … we’ve got a whole lot. I love you! You’re quite the entrepreneur?” David, however, brushed off the suggestion of starting a business, laughing and replying simply, “No.”
But while Beckham may not be serious about becoming a jam entrepreneur, his kitchen experiment has sparked comparisons with Meghan Markle. The Duchess of Sussex launched her own line of preserves under her lifestyle brand As Ever in 2024, making headlines across the globe.
Meghan Markle first revealed her jam project during an episode of her Netflix show With Love, Meghan. She explained that she began by gifting homemade jam to close friends, including Serena Williams and Abigail Spencer. The gesture soon gained popularity, and Meghan turned it into an official product line under her growing brand.
“It was just, ‘Let me share them,’” Meghan explained in one episode. “And then people started to take it very personally.” What began as a small personal gift became a talking point among royal fans and celebrities alike.
The Duchess’s move into the world of artisanal products was seen as her way of carving out a unique identity away from the royal family. Meghan’s brand, tied closely to themes of wellness and authenticity, has been praised for blending her personal story with commercial appeal.
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Now, with David Beckham’s playful entry into the jam-making world, fans couldn’t resist drawing parallels between the former footballer and Meghan Markle. Social media lit up with jokes about a potential “jam war” between the Beckhams and the Sussexes, even though David insisted his jars were just a family project.
This amusing overlap also comes at a time when Meghan’s ventures are under intense scrutiny. From her Netflix projects to her lifestyle brand expansions, everything the Duchess does draws international attention. The fact that David Beckham, a global star and former close acquaintance of Prince Harry, is now being linked to Meghan through jam-making only adds another layer of intrigue.
Observers noted that while Meghan has often been criticized for monetizing personal projects, David’s playful “Beckjam” moment was received with laughter and lighthearted amusement. This contrast highlights the different standards often applied to Meghan compared with other celebrities.
It is also worth mentioning that David and Victoria Beckham were once close to Prince Harry and Meghan Markle. Their friendship reportedly cooled after rumors of leaked information strained relations. Seeing the Beckhams once again linked, even indirectly, to Meghan may spark renewed conversation about that past tension.
For Meghan, who continues to push forward with her As Ever brand and her hit Netflix show With Love, Meghan, the comparisons to David Beckham only increase visibility. Whether viewed as competition or coincidence, the Duchess has yet again found her name trending in unexpected contexts.
Ultimately, while David Beckham insists his jam jars are just for fun, the timing and comparisons have made the story go viral. Fans are now left wondering: will Meghan respond to this playful challenge, or will she simply smile at the fact that even David Beckham is being compared to her entrepreneurial flair.
