Meghan Markle has been dealt a fresh humiliation after a royal expert delivered a brutal assessment of her future with streaming giant Netflix.
The Duchess of Sussex and Prince Harry once stunned the world when they signed their $100 million deal with Netflix, hailed as a groundbreaking partnership. But now, years later, cracks are showing in what was once billed as a golden opportunity.
Edward Coram-James, a royal commentator and CEO of communications agency Go Up, has branded the Sussexes’ deal with the streaming service as nothing short of an “expensive failure.” His words have sparked heated debate among royal fans and media observers alike.
“Expensive failure is a harsh, yet arguably accurate label from Netflix’s perspective for the first deal,” he said in comments that have sent shockwaves across both sides of the Atlantic.
The expert argued that the numbers simply don’t justify the hype. “You have to look at the numbers and the deliverables,” Coram-James explained. “They reportedly paid $100 million for exclusive rights to a wide range of content.”
And when it came to what Netflix actually received in return, the results were far from impressive. “What did they get? Primarily, the Harry & Meghan documentary and some smaller projects like the Polo series and Meghan’s With Love, Meghan,” he continued.
Of course, the Harry & Meghan docuseries was a major talking point. It sparked global headlines, triggered furious royal backlash, and delivered huge viewership for Netflix. But Coram-James pointed out a flaw: it was a one-time hit.
“The Harry & Meghan doc was a massive commercial success, no doubt, but it was essentially a one-time event that leveraged their personal royal story,” he said. “The other projects haven’t had the same impact.”
Indeed, Harry’s passion project on polo — a sport he adores — landed with little fanfare. Reports suggest the series barely registered with global audiences, pulling in a fraction of Netflix’s usual audience figures.
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Meanwhile, Meghan’s lifestyle-inspired project, With Love, Meghan, was promoted as her big chance to reinvent herself as a wellness and style guru. Yet the program failed to break into Netflix’s Top 10 in its debut week, a painful blow for the duchess’s ambitions.
Although the series has been renewed for a second season, insiders admit it has not become the cultural sensation Netflix had hoped for. “It’s not a global hit,” one media source bluntly admitted.
Adding to the sting, there has been no official word about a possible third season. Instead, fans will have to settle for a Christmas special later this year, leaving Meghan’s long-term future with Netflix in serious doubt.
Critics now argue that the Sussexes’ brand, once fueled by their royal drama, is losing steam. Without fresh royal bombshells, Harry and Meghan risk becoming less appealing to both viewers and streaming executives.
For Meghan in particular, the disappointment is sharp. She has worked hard to shift her image from TV actress and royal outsider to global brand leader. Yet Netflix, the very platform meant to supercharge her reinvention, may now see her as an underperforming investment.
As Coram-James’s stinging words ripple across the media, Meghan faces a difficult question: can she reinvent her brand outside of the shadow of her royal past, or will Netflix quietly pull the plug on their once high-profile partnership?
For now, the duchess must live with the brutal label attached to her latest chapter — a deal described as one of the most expensive flops in streaming history.
