Meghan Markle is stepping into a powerful new era as her growing lifestyle brand As Ever begins to show signs of real momentum despite early challenges. Fresh data from Similarweb reveals an interesting shift in the Duchess of Sussexs business journey, one that suggests she is slowly carving out her own space in a crowded celebrity retail world.
While As Ever is still far from reaching the level of Gwyneth Paltrows Goop, the latest numbers show that Meghan is building a loyal audience. In October AsEver dot com drew just under two hundred thousand visits. That total is a fraction of the eight hundred thousand plus visits that Goop generated but analysts say the Duchess is gaining ground.
Even more importantly observers noticed that the bounce rate on Meghans website has dropped. This means shoppers are staying longer and browsing through the catalog instead of clicking away. For a new brand in a competitive market this is a promising sign of meaningful engagement.
The company experienced huge demand when it launched in April alongside Meghans Netflix series With Love Meghan. Every restock sold out in minutes and caused online rushes that surprised even industry experts. Those instant sellouts have slowed but that shift may actually reflect a healthier and more stable supply chain.
A Sussex insider shared with Newsweek that the early chaos behind the scenes has been resolved. They pointed to supply issues and production delays that caused stress for the team in the early phase. The insider said that these issues have now been ironed out and that the business is finally moving with smoother rhythm.
They also emphasized that As Ever is still very young. The brand is learning and adjusting while building a customer base from the ground up. According to the insider everything is progressing in a positive direction and the team is confident that the shop is just beginning to find its true identity.
The momentum continued into November when the brand offered a rare twenty percent site wide discount before Thanksgiving. The promotion attracted a wave of shoppers who were looking for early holiday deals and gave the store one of its strongest traffic boosts in months.
At the same time Meghan Markle is preparing for the next chapter in her Netflix journey. A festive special titled With Love Meghan Holiday Celebration is expected to debut soon. Meghan described this new project as a full circle moment and her followers reacted with enthusiasm across social platforms.
This special comes at a strategic moment when holiday shopping is at its peak. Analysts suggest that the timing could greatly benefit As Ever by connecting the emotional warmth of the holiday season with the lifestyle message Meghan continues to build.
Meghan also surprised fans by announcing an upcoming pop up store in West Hollywood. Partnering with the well known Soho House group the Duchess said she was thrilled to bring the brand into a physical shopping space for the very first time.
She posted the announcement on social media and expressed her excitement about introducing As Ever in a more personal and interactive setting. A pop up store allows fans to experience the products in person which can help strengthen customer loyalty.
The decision also reflects a common strategy among successful celebrity lifestyle brands. Many brands begin online before expanding into curated in person retail experiences that showcase their identity more visually and emotionally.
Supporters believe this step shows Meghan is ready to broaden her reach while learning from the strengths and weaknesses of her earlier product launches. With the holiday season in full swing the Duchess may be on the verge of her brands biggest sales month yet.
Even though As Ever is still growing its steady progress suggests that Meghan Markle is settling into her role as a lifestyle entrepreneur. The combination of improved production smoother sales patterns and a holiday special on Netflix may help her build a stronger retail footprint.
