Meghan Markle Shocks Fans as Price Hike Fails to Stop As Ever Chocolates From Selling Out Instantly
Meghan Markle has once again proven her ability to dominate headlines as her lifestyle brand As Ever sparked fresh debate just ahead of Valentine’s Day. Despite raising prices and facing criticism over unusual flavors, the Duchess of Sussex saw her chocolates sell out, leaving supporters impressed and critics stunned.
The latest launch has reignited conversations around Meghan Markle influence and her growing presence in the luxury lifestyle market. While some questioned whether higher prices would deter buyers, the rapid sell out suggests her appeal remains strong among loyal fans.
Meghan Markle collaborated with Los Angeles based chocolatier Compartes to create the signature chocolate bars under her As Ever brand. When they first launched in December, the chocolates were priced at £8.77 and sold out within just twenty four hours.
This time, however, customers were met with a noticeable price increase. The cost jumped by £1.46, bringing the new price to £10.23 per bar, a move that quickly became a talking point across social media platforms.
Critics were quick to weigh in, particularly targeting the unconventional flavors included in the collection. Among the ingredients raising eyebrows were bee pollen hemp hearts and edible flowers, which some felt strayed too far from traditional chocolate expectations.
Social media users did not hold back with their opinions. One joked that chocolate should be left alone and that flower sprinkles were better suited for bees than dessert, while another dismissed the flavor combinations as awkward and unnecessary.
Despite the mockery, Meghan Markle chocolates continued to sell briskly. The rapid sell out highlighted the Duchess of Sussex ability to generate demand even when faced with public skepticism and rising costs.
Supporters rushed to defend the brand, praising the overall presentation and the sense of luxury surrounding the product. Several fans described the launch as a masterclass in selling premium chocolate, applauding the careful attention to detail.
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Many admirers noted that the experience went beyond taste alone. From packaging to branding, Meghan Markle was credited with creating a polished and aspirational product that resonated with consumers seeking something exclusive.
To manage overwhelming demand, As Ever limited purchases to just two chocolate bars per person. This strategy not only ensured wider access but also added to the sense of scarcity that often fuels luxury sales.
The Valentine’s Day collection also introduced a new standalone Strawberry Spread. Alongside it came the highly anticipated return of the Raspberry Spread, which had previously drawn strong interest from customers.
The Strawberry Spread was described as softly sweet with a sun ripened flavor. According to the brand, it aims to capture the simple joy of peak season fruit, offering a contrast to the more experimental chocolate bars.
Royal watchers have noted how Meghan Markle continues to carve out her own identity separate from the British royal family. Unlike traditional royal ventures, her brand leans heavily into lifestyle trends and modern consumer culture.
The success of As Ever chocolates comes amid ongoing fascination with Meghan Markle Prince Harry and their post royal life. Every business move is closely watched, often becoming part of broader discussions about influence and independence.
While critics may scoff at the flavors or pricing, the numbers speak for themselves. Selling out despite a price hike suggests that Meghan Markle has tapped into a loyal customer base willing to invest in her vision.
As Valentine’s Day approaches, the buzz surrounding As Ever shows no sign of fading. Whether loved or mocked, Meghan Markle latest venture has once again placed her firmly at the center of public conversation.
