Meghan Markle sent fans into a frenzy this week after teasing the much-anticipated restock of her lifestyle brand As Ever, confirming that fan-favorite items and some delicious new additions are coming on June 20th at 8 a.m. PT.
Meghan, 43, took to Instagram Stories to personally share the big news, resharing a post from As Ever’s official page featuring an outdoor photo of a pancake stack dripping with syrup and topped with fresh raspberries.
“So much love has gone into this… and I can’t wait to share it with you this Friday, June 20th!” Meghan wrote alongside the post — a rare, direct message to fans that instantly reignited buzz across social media.
But the real intrigue came from the As Ever post itself, which cryptically promised, “Oh yes, honey… sweet things await. Mark your calendars for June 20 at 8 a.m. PT — we’re bringing back your favorites, plus some delicious surprises you won’t want to miss!”
With just that, speculation began to swirl: What new “sweet things” is Meghan planning to reveal? Will her coveted homemade jams and flower-dusted cookies be making a return? Or is she introducing a whole new range of gourmet treats?
What’s certain is that anything Meghan touches turns to gold — or in this case, possibly honey. Her first product drop in April sold out within just 45 minutes, crashing her website in the process and leaving thousands of fans desperate for a second chance.
That launch featured small-batch artisanal items like strawberry jam in beautifully designed jars, homemade almond cookies, floral “sprinkles” for salads or desserts, and more — all themed around home, warmth, and seasonal elegance.
Since then, As Ever’s following has only grown, with Meghan’s curated blend of California charm and royal-quality branding attracting both lifestyle aficionados and curious royal watchers alike.
Earlier this month, on June 3, the brand gave fans a major hint that something was cooking. A photo posted to As Ever’s Instagram featured a rustic kitchen scene with bowls of berries, sliced lemons, and bubbling jam pots. “To all who’ve been wondering and waiting, thank you!” the caption read. “Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month… get excited!”
Now, with the launch only days away, excitement has reached a fever pitch.
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Meghan has been increasingly vocal about her creative direction for As Ever, recently opening up about the brand’s overwhelming success on the bonus finale episode of her Lemonada Media podcast Confessions of a Female Founder.
“It was amazing,” Meghan said about the record-breaking debut. “We just needed to take a beat before expanding.”
That pause now appears to be over — and the duchess is re-entering the lifestyle scene with the same poise and power that made her a global figure. With her distinct aesthetic of rustic-luxe charm and values-driven business approach, As Ever is quickly positioning itself as a lifestyle juggernaut.
This latest restock announcement also comes as Meghan ramps up her public presence. In addition to returning to Instagram and launching As Ever, she has also starred in a new Netflix series titled With Love, Meghan, giving fans a deeper glimpse into her personal life.
And as she leans more into her businesswoman persona, Meghan seems determined to keep it personal. Her choice to use an image of pancakes — a breakfast table favorite — topped with syrup and berries, carries the same warm and homemade energy that defines her brand. It’s not just about products; it’s about storytelling, connection, and emotion — the hallmarks of a successful lifestyle empire.
Whether you’re a diehard fan or a casual royal watcher, one thing’s certain: Meghan’s “delicious surprises” are poised to fly off the virtual shelves once again. So set your alarms for June 20th because this Duchess is about to serve us something seriously sweet.
