Meghan Markle Spirals Under Pressure as As Ever Sales Collapse and Prince Harry Longs for UK Return
Meghan Markle is reportedly overwhelmed behind the scenes as her lifestyle brand As Ever delivers lower than projected sales and fails to become the media win she expected after Megxit. What began with global buzz and celebrity anticipation is now being described by insiders as a slow moving burden that has shaken her confidence.
A source speaking to Radar Online claims that the Duchess of Sussex is battling the fear that her first major post royal venture may not deliver the breakout independence moment she hoped for. They say she is doing most of the work alone and feels the entire weight of the brand resting on her shoulders.
That pressure has become even more intense as Prince Harry is said to be increasingly nostalgic about his former life in the United Kingdom. Those emotions are reportedly creating a widening emotional distance at home while Meghan tries to hold the business and the marriage front together.
Friends told the publication that Meghan had believed As Ever would stand as proof that she could shine in a world without royal titles or palace machinery. She wanted the project to speak for her ambition and entrepreneurial credibility in a way that silence could not.
But instead of momentum the project has hit friction. Sales are weaker than expected and growth has lagged behind industry forecasts despite months of coverage and online anticipation. That stall has triggered self doubt and frustration on Meghan’s part according to the insider.
One of her friends was quoted saying Meghan invested her heart and soul in As Ever and truly believed it would define her life after the crown. They say the brand was her attempt to craft an identity separate from Prince Harry and the monarchy.
The same friend admitted that the weak numbers have rattled Meghan deeply. They claim it knocked her confidence and forced her to question if she misjudged the commercial appetite for her vision. The emotional blow appears to be heavier because she expected instant validation.
Another insider explained that Meghan feels she is the only one fighting to keep things stable while Harry is drifting mentally. They said she feels like she is holding their new world together while he stares backwards at the country and identity he left behind.
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In a summer interview with Bloomberg Meghan insisted that Netflix is her only partner and investor and that she wanted As Ever to feel authentic and not like a shallow celebrity cash grab. She presented the brand as something personal rather than corporate.
However insiders now say that the reality of the deal with Netflix is far more complicated than the couple acknowledges. They claim the streaming giant has more influence than people realize and that As Ever is not entirely driven by Meghan’s personal vision.
That revelation reportedly hit her hard. Meghan is said to be struggling with the fact that As Ever no longer feels like an extension of her own taste and beliefs but instead like a shared product shaped by executive interests and investor expectations.
They say she is learning that running a business requires compromise on creative decisions and identity. That lesson has been painful because her entire strategy depended on full personal ownership and narrative control.
The insiders stress that it is not only the weak numbers but the sense of creative loss that has hurt Meghan the most. They claim she feels like she traded royal control for corporate control instead of true freedom.
With a shaky brand trajectory and a husband who is emotionally leaning toward his former life the Duchess is now facing one of the most stressful chapters since her departure from the royal institution. The outcome of As Ever could influence both her public future and her private marriage dynamic.
