Meghan Markle Faces Fresh Storm as As Ever Glitch Triggers Fierce Response From Her Team
Meghan Markle has found herself back in the spotlight after an unexpected glitch linked to her lifestyle brand As Ever sparked intense online chatter and raised new questions about how the business is being run. The Duchess of Sussex has once again become a trending topic as social media users and royal watchers dissect every detail surrounding the brand’s inventory figures.
In recent weeks, online investigators claimed to uncover eye opening data suggesting a major discrepancy between how quickly products appear to sell out and how much stock is actually sitting behind the scenes. The discovery immediately fueled speculation that Meghan Markle’s brand strategy may not be as straightforward as fans once believed.
As Ever was launched with significant attention, backed by Meghan Markle’s global profile and her partnership with Netflix. The brand was positioned as a lifestyle extension of the Duchess herself, promising curated products that reflected her personal values, taste, and vision for modern living.
However, questions began circulating after each collection repeatedly sold out within hours, despite high demand and heavy promotion. Observers started wondering whether the low availability was genuine or whether scarcity was being used as a marketing tactic to drive hype around the Duchess of Sussex and her products.
The controversy intensified when Reddit users claimed they uncovered detailed inventory figures connected to the brand. According to those posts, millions of dollars worth of products allegedly remain unsold, including large quantities of flower sprinkles, fruit spread gift boxes, and candles that appeared unavailable to customers.
These revelations quickly went viral, drawing attention far beyond online forums and pulling Meghan Markle into yet another public debate. Critics argued that the numbers did not align with the narrative of rapid sellouts, while supporters urged caution about drawing conclusions from unverified online claims.
Sources close to the situation pushed back strongly, insisting the figures were being misunderstood. Insiders claimed the substantial stockpile was part of a long term expansion plan, with the brand preparing to enter international markets beyond the United States, including Britain.
The idea of a future launch in the UK immediately caught the attention of royal family followers, especially given Meghan Markle’s complicated relationship with the country since Megxit. Some observers viewed the potential move as symbolic, while others questioned whether British consumers would embrace the brand.
Adding weight to the defense, one insider revealed that a single product line had reportedly ordered around one million units. According to the source, only about 130000 units remain, suggesting that roughly 87 percent of the stock has already been sold.
Read More: King Charles Final Hope Shattered as Prince Harry Pushes Royal Security Demand
Supporters of Meghan Markle argue that these figures point to strong demand rather than failure. They say the brand’s performance reflects solid consumer interest and careful planning, particularly as the Duchess of Sussex looks to scale the business globally.
Industry analysts have also weighed in, noting that large inventory builds are common when companies anticipate entering new markets. Stockpiling ahead of expansion allows brands to meet sudden demand without delays, especially when operating under the scrutiny that follows Meghan Markle.
Despite the growing debate, Meghan Markle’s spokesperson declined to comment directly on the inventory controversy. That silence has only intensified speculation, with critics accusing the brand of prioritising hype over transparency.
Social media continues to play a major role in shaping the narrative, with every development dissected in real time. For Meghan Markle, whose every move remains headline worthy, the As Ever glitch has become another chapter in her closely watched post royal career.
The situation also highlights the broader challenge faced by high profile brands tied to famous figures. While celebrity association can drive interest, it also invites relentless scrutiny that few companies experience at such an early stage.
As the Duchess of Sussex pushes forward with her business ambitions, the coming months may prove decisive. Whether As Ever emerges stronger or more controversial will likely depend on how effectively Meghan Markle’s team addresses public concerns and communicates its strategy.
For now, the inventory revelations have added another layer of intrigue to Meghan Markle’s evolving story, ensuring that her lifestyle brand remains firmly in the public eye as global expansion plans continue to take shape.
