Meta Launches Instagram Based Threads App, Expanding Text Based Conversations

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Mark Zuckerberg, CEO of Meta, recently announced the release of Threads, a new app developed by Meta and integrated with Instagram. Threads aims to create a positive and creative space for users to express their ideas through text-based updates and public conversations. With an expansive reach across over 100 countries, Threads is now available for both iOS and Android platforms.

Enhancing Instagram’s Strengths:

A spokesperson for Meta explained that Threads builds upon Instagram’s successful photo and video-sharing platform, leveraging its popularity and expanding its capabilities into the realm of text-based content. By bringing together billions of Instagram users, Threads aims to foster dialogue and interaction through text, offering a fresh experience for individuals to express themselves.

Seamless Integration and Customization:

Threads allows users to seamlessly log in using their existing Instagram accounts, carrying over important details such as usernames and verification settings. Moreover, users have the option to customize their profiles, enabling them to build a new identity within the Threads ecosystem. Importantly, Threads does not restrict access to individuals without Instagram accounts, embracing inclusivity and open engagement.

Content Features:

Users of Threads can share text-based posts of up to 500 characters, offering a significant increase compared to Twitter’s character limit. Additionally, the app supports the inclusion of links, photos, and videos of up to five minutes in length. Posts created within Threads can also be shared on Instagram stories or distributed as external links, expanding their reach across multiple platforms.

Comprehensive Safety Measures:

In line with Instagram’s commitment to user safety, Threads incorporates several features to ensure a secure and respectful environment. The app includes familiar tools such as screen readers, AI-generated image descriptions, public or private account settings, and safety measures like blocking, reporting, and restricting. Furthermore, blocked accounts on Instagram will continue to be blocked within the Threads app.

Focus on Younger Users:

Recognizing the importance of safeguarding younger users, Threads implements default privacy settings for individuals under 16 years old (or 18 years old in certain countries). This ensures that these users automatically have private profiles upon joining the app, providing an extra layer of protection.

Future Enhancements and Interoperability:

Meta has expressed its commitment to ongoing development and improvement of Threads. They plan to introduce enhanced feed recommendations and search updates in the near future. Notably, the app will be compatible with ActivityPub, enabling interoperability with open-source social networks such as Mastodon. This will allow public profiles on Threads to be accessed from other compatible apps, fostering a more diverse and interconnected digital landscape.

A Decentralized Approach:

Meta’s spokesperson emphasizes the importance of a decentralized approach to online platforms, comparing it to the protocols governing email and the web itself. By supporting developers in building new features and facilitating easy integration with other open social networks, Meta believes that this approach will drive innovation and experimentation within the digital realm.


With the launch of Threads, Meta extends the capabilities of Instagram by introducing a text-based app that aims to create a positive and creative space for expression. By combining Instagram’s user base and features with an emphasis on text and dialogue, Threads opens up new avenues for interaction, promoting diverse networks and facilitating connectivity between different platforms. Meta’s vision for Threads aligns with the evolving landscape of online platforms, emphasizing decentralization and the acceleration of innovation in the digital realm.