Amazon is setting ambitious targets for merchandise exports from India, aiming to reach $20 billion by 2025. The e-commerce giant plans to achieve this goal by onboarding thousands of small sellers onto its platform, emphasizing the expansion of its Global Trade business-to-consumer (B2C) exports platform in the country.
Bhupen Wakankar, Director of Global Trade at Amazon, expressed optimism about the increasing number of entrepreneurs who have joined the platform, stating, “We are very encouraged by the number of entrepreneurs who signed up this year. We are looking to scale up.” The focus is on facilitating exports of diverse products, including “Made in India” organic health supplements, homeware items like bath towels and jute rugs, and robotic games for children.
Launched in 2015 with a handful of sellers, Amazon Global Trade has gained traction in India and currently boasts over 100,000 small manufacturers selling a wide range of products to customers around the world. Wakankar highlighted that many of these sellers are first-time exporters, some of whom transitioned from corporate jobs to pursue e-commerce exports.
The platform’s support has resulted in an annual growth rate of 70% for thousands of small exporters who lacked access to global markets. By leveraging Amazon’s logistics infrastructure and tapping into the expansive customer base of over 200 million Amazon Prime members globally, these small exporters have found new avenues for growth.
This initiative comes at a time when India’s exports of goods have faced a 7% decline year-on-year during the first seven months of the current fiscal year. The move to embrace small sellers and encourage exports aligns with Amazon’s commitment to facilitating economic opportunities for entrepreneurs and supporting the “Make in India” initiative.
Wakankar revealed that the platform has witnessed substantial growth in categories such as beauty, apparel, home goods, kitchenware, furniture, and toys. The upcoming holiday season, including events like Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year, is expected to further boost the sales of Indian products in key markets like the United States, Britain, Canada, Australia, and Germany.
To incentivize exporters, Amazon has reduced the subscription fees for its global selling program from $12 to $1 for the first three months, a move aimed at encouraging more exporters to join the platform before March 31. This strategic approach positions Amazon as a key player in India’s export landscape and underscores the company’s commitment to supporting small businesses and promoting Indian products on the global stage.