Starbucks, the global coffee giant, has unveiled grand expansion plans, aiming to add nearly 15,000 new locations to its already extensive network. The company, which currently operates approximately 20,200 cafes outside of the United States, intends to raise that number significantly by 2030, reaching close to 35,000 international stores. Additionally, Starbucks is planning to open another 2,000 locations within the United States.
Michael Conway, the president of Starbucks’ international and channel development divisions, stated during a company presentation that the majority of new stores in the near term will be established outside of the U.S. This shift reflects Starbucks’ strategic vision of becoming a more global brand.
These expansion plans come on the heels of Starbucks’ remarkable financial performance, with quarterly sales surging by 11.4% to $9.37 billion and adjusted earnings per share at $1.06, surpassing analyst estimates of 97 cents. This impressive performance has been well-received by investors, as reflected in slightly higher share prices during morning trading.
In addition to the expansion news, Starbucks is committed to implementing a cost reduction initiative aimed at saving $3 billion. A significant portion of these savings, approximately one-third, will come from enhancing store efficiencies. The remaining $2 billion in savings will be realized through cost reductions in the procurement of goods.
These strategic moves are part of Starbucks’ “reinvention plan,” which was introduced last September. The plan focuses on streamlining operations to accommodate increasingly complex customer orders while maintaining efficient service.
Read More: The 2023 Holiday Travel Season a Crowded Yet Promising Outlook
Starbucks’ expansion plans unfold against the backdrop of labor issues involving worker unionization efforts. The company has faced accusations of “egregious” anti-union activities, as determined by a judge from the U.S. National Labor Relations Board. Workers have been advocating for improved benefits, higher wages, and annual raises of 5%, as well as seniority-based rewards.
As Starbucks pursues its ambitious global expansion and cost-saving measures, it also grapples with the need to address labor concerns. The company’s ability to navigate these challenges while delivering on its growth targets will be closely watched in the coming years.
