Brooklyn Beckham has once again found himself at the center of social media ridicule after sharing his latest culinary creation online. The 26-year-old son of David and Victoria Beckham uploaded a video of himself making homemade strawberry jam, only to be hit with a wave of trolling that quickly escalated into comparisons with Meghan Markle.
The short clip, posted on Instagram to his 16 million followers, showed Brooklyn carefully preparing strawberries, simmering them down into jam, and spreading the glossy mixture onto a slice of sourdough bread. The video ended without him tasting the creation, instead handing the finished toast to a woman believed to be his wife, Nicola Peltz.
His caption was simple: “Strawberry jam x.” Yet the reaction it sparked was anything but. Within hours, the comment section turned into a battlefield between critics mocking his efforts and fans rallying to defend him.
Some users were quick to ridicule the video, calling it amateur and unnecessary. “Anyone can make jam,” one critic sneered, while another accused him of turning a basic recipe into a spectacle. Harsh remarks even questioned his career path, with one commenter bluntly writing, “Get a proper job that pays for your lifestyle.”
Others took aim by comparing Brooklyn’s jam video to Meghan Markle’s earlier attempt at launching her own strawberry jam through her lifestyle brand, As Ever. Markle’s $20 jars faced intense scrutiny earlier this year, with critics branding them overpriced and pretentious.
“First Meghan, now you! What’s the obsession with strawberry jam?” one follower wrote, while another nicknamed Brooklyn “the new Meghan Markle.” The repeated comparisons added fuel to the online mockery, cementing jam as an unlikely but controversial topic for celebrities.
The backlash even turned personal, with some users bringing up Brooklyn’s rumored family tensions. Comments such as “Call your parents” and “How’s your family?” appeared beneath the post, referencing alleged rifts between Brooklyn and his famous parents, David and Victoria Beckham.
Still, not everyone joined the pile-on. Supporters quickly came to his defense, calling out the negativity as cruel and unnecessary. “All the trolls out in full force again with totally boring and irrelevant comments,” one fan wrote. “Just spreading hate and spite.”
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Another user praised Brooklyn for sharing content he enjoys rather than trying to please everyone. “At least he’s doing something creative and fun. People just look for reasons to be nasty,” they said.
Despite the heated debate, Brooklyn himself has chosen to stay silent. He has not addressed the backlash, nor has he responded to the Meghan Markle comparisons or the family-related comments that flooded his post. His wife Nicola Peltz also remained quiet, though she has often defended him in the past during waves of online trolling.
Brooklyn’s culinary ventures have long divided public opinion. Since stepping away from photography to focus on cooking content, he has faced repeated criticism for posting what many view as overly simplistic recipes. Previous attempts, including buttered pasta and a breakfast sandwich, were also widely mocked online.
However, the repeated backlash hasn’t stopped him from experimenting in the kitchen or sharing his efforts with fans. For some, that persistence is admirable. For others, it’s just more proof that the Beckham heir is out of touch with reality.
The latest wave of trolling suggests Brooklyn’s name will continue to stir debate no matter what he posts. Whether it’s jam, pasta, or a sandwich, his ventures are always under the microscope, and social media rarely misses a chance to turn them into trending topics.
As for the Meghan Markle comparisons, the irony has not been lost on royal watchers. Both Brooklyn and Meghan have now been criticized for something as simple as jam, sparking conversations about how public figures are scrutinized for even the most mundane choices.
For now, Brooklyn Beckham seems determined to stick with his culinary experiments despite the noise. But one thing is certain: whenever he steps into the kitchen, the internet will be ready with its knives sharpened
