Meghan Markle Unveils Festive New Addition to As Ever Collection Ahead of Holiday Season
Meghan Markle is adding a celebratory touch to her lifestyle brand, As Ever, with the launch of a new sparkling wine designed for festive gatherings and special occasions. The Duchess of Sussex has introduced the Napa Valley Reserve Brut, presenting it as a bottle to share with friends and family during the holiday season.
The latest release was announced through As Ever’s official Instagram account, where the brand shared its vision for the sparkling wine. Described as a drink for memorable celebrations, the new addition is intended to accompany everything from the first festive toast to the conversations that continue throughout the evening.
Introducing the launch, the brand wrote: “For the first toast of the evening and the conversations that follow. A bottle to bring along, or open when everyone arrives.”
The description positions the Reserve Brut as both a thoughtful seasonal gift and a centrepiece for holiday entertaining. Its launch also reflects As Ever’s focus on products designed to bring people together and make everyday occasions feel special.
According to the brand, the sparkling wine is produced using the traditional Méthode Champenoise, a method associated with sparkling wine production in which the second fermentation takes place inside the bottle.
The blend brings together three grape varieties: Pinot Noir, Chardonnay and Pinot Blanc. As Ever describes its flavour profile as featuring delicate mineral notes, layers of fruit and a crisp finish, offering a combination intended to suit celebratory occasions.
Alongside its contents, the bottle has been designed with an elegant appearance. Its presentation includes an embossed matte-black neck label complemented by gold detailing, giving the release a sophisticated look suited to festive tables and gift-giving.
As Ever describes the Reserve Brut as part of a carefully selected wine collection inspired by some of the world’s celebrated wine regions. The brand’s approach centres on creating bottles that can be enjoyed during shared moments with family and friends.
The latest launch adds another product to Meghan’s growing lifestyle venture, which has been built around entertaining, gifting and products for the home. By introducing a sparkling wine for seasonal celebrations, the Duchess is giving her collection another option for customers preparing for holiday gatherings.
With its traditional production method, three-grape blend and refined packaging, the Napa Valley Reserve Brut is being presented as a festive addition for those looking to mark special occasions with a celebratory toast.
