Leadership Shift at Blue Origin as Dave Limp Succeed Bob Smith as CEO

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In a significant leadership change at Blue Origin, the spaceflight company founded by Jeff Bezos, current CEO Bob Smith is set to step down. He will be succeeded by Dave Limp, a seasoned Amazon executive known for overseeing Amazon’s devices and services business, including products like Alexa, Echo smart speakers, Kindle e-readers, and Fire-branded streaming devices. This transition is slated to take place on December 4, according to official announcements made by the company.

Dave Limp: A High-Profile Leader from Amazon:

Dave Limp, who has played a prominent role in Amazon’s leadership, has been instrumental in the success of Amazon’s devices and services division. His responsibilities included overseeing the development of Amazon’s popular voice assistant, Alexa, and the creation of a range of consumer gadgets, such as Echo smart speakers and Kindle e-readers. Additionally, Limp had a hand in Amazon’s ambitious satellite venture, Project Kuiper, which aims to provide internet connectivity from space. Notably, he had announced his retirement from Amazon, effective by the end of the year, prior to this appointment.

A Time of Transition for Blue Origin:

Bob Smith, who has been at the helm of Blue Origin for six years, has overseen substantial growth at the company, with its workforce expanding to over 10,000 employees. Blue Origin has opened numerous offices and accumulated a significant backlog of projects, valued at $10 billion. However, the company has also faced challenges, including setbacks and development hurdles across its portfolio of space products.

One notable setback occurred in 2021 when Blue Origin lost a contract bid to SpaceX for NASA’s human lunar landing system. While Blue Origin contested the decision and filed a lawsuit against NASA, it eventually secured a $3.4 billion follow-on contract, becoming a pivotal part of NASA’s lunar mission efforts.

In the same year, a group of former and current employees raised concerns about Blue Origin’s work environment, alleging a toxic culture and gender-related issues.

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Furthermore, the New Shepard spacecraft, Blue Origin’s suborbital vehicle, has been grounded for a year due to an engine failure mid-flight. Rival Virgin Galactic has advanced with its commercial flights during this period. Blue Origin attributed the mishap to thermo-structural failure of the engine nozzle and is in the process of making necessary upgrades.

Additionally, Blue Origin’s ambitious orbital rocket, New Glenn, has experienced several delays in its inaugural launch.


The change in leadership at Blue Origin, with Dave Limp taking the reins from Bob Smith, comes at a pivotal time for the company. As it faces challenges and seeks to establish a more robust presence in the space industry, the transition to new leadership with experience from a tech giant like Amazon could potentially shape the company’s future direction and strategy in the dynamic and competitive spaceflight industry.

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