Hailee Steinfeld, the star of Hawkeye, has taken her relationship with NFL quarterback Josh Allen to a new level of public affection. On Saturday, August 17, the actress, 27, gave a heartfelt shout-out to her boyfriend via her Instagram Story, marking the first time she’s publicly acknowledged their romance on social media.
The post came just hours before Allen, 28, led his team, the Buffalo Bills, to victory in a preseason game against the Pittsburgh Steelers. Steinfeld shared a photo of Allen that had been posted on the official Buffalo Bills Instagram account, adding a personal touch with the caption, “!! babe in beau,” along with a blushing emoji and a kissing face emoji.
The caption, which caught the attention of fans, was a playful nod to Allen’s outfit. The quarterback was seen wearing a sweatshirt featuring the logo of Steinfeld’s recently launched newsletter, Beau Society. Fans were quick to notice the connection, with one commenting, “Josh really wearing Hailee’s merch?! Hot!!!” Another fan added, “Look at him sporting @beausociety sweatshirt go @haileesteinfeld go!!!!”
Steinfeld’s Beau Society, which she launched earlier this month, is a project close to her heart. Describing it as “fun, kinda out of left field, but meaningful,” Steinfeld introduced the newsletter to her fans on August 13. She explained that Beau Society would serve as “a direct line where we can unpack topics far beyond what I can muster in an Instagram caption,” inviting her followers to join her in exploring everything from lighthearted musings to serious conversations.
In her inaugural email to subscribers, Steinfeld shared a personal story about living in Buffalo, New York, where Allen is based, during the SAG-AFTRA strike last year. The strike gave her time to reflect on her career and consider what she would do if she wasn’t acting.
Initially, she thought she might return to making music, but she ultimately decided to take a break. “Music is so personal to me and it just didn’t feel personal anymore,” Steinfeld confessed. “It broke my heart a little, but the more I think about it — and write about it — I know that closing that door (for now) was the right decision because it opened the creative space for me to start conceptualizing Beau Society.”
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Allen’s public support for Steinfeld’s new venture is a testament to their growing bond. Just a few weeks before Steinfeld’s Instagram shout-out, Allen had subtly confirmed their relationship on his own Instagram. On July 23, he posted a series of photos, starting with a snapshot from his April trip to Paris with Steinfeld, captioning it simply, “Onward.”
The couple has been notoriously private about their relationship since rumors began swirling in May 2023. Allen’s connection to Steinfeld became apparent when fans noticed that his longtime girlfriend, Brittany Williams, had unfollowed him on social media in April 2023 and subsequently wiped her Instagram clean of any trace of him. Despite the quiet start to their romance, an insider revealed in June 2023 that the couple is genuinely happy together, sharing that “they laugh a ton when they’re together [and] are always smiling.”
As their relationship becomes more public, fans are eager to see how this high-profile couple continues to support each other both personally and professionally. Steinfeld’s sweet Instagram shout-out, paired with Allen’s enthusiastic embrace of her new project, hints at a strong and supportive partnership. Whether it’s on the field or through creative endeavors, this couple seems to be thriving together.
